Advanced NFP to introduce a hybrid best-of-breed and generic CRM approach to fundraising and membership management at CHASE 2014, 11-12th Feb
11 February 2014 – Leading software provider, Advanced NFP (Advanced), has announced an expanded range of solutions for the not-for-profit sector. The news follows demand from its customer base for a generic, intuitive CRM solution with a specialist fundraising or membership management system on an “as needed” basis. Advanced will also introduce a Microsoft Dynamics™ CRM interface to its leading fundraising and membership solution and will be hosting a seminar at CHASE 2014 to examine the hybrid approach. Organisations really can have their cake and eat it, without incurring a hefty bill for a bespoke project to provide the specialist functionality they require.
Advanced is unique in being able to provide its specialist fundraising and membership solution interfaced to Microsoft Dynamics™ thereby offering customers a platform which best meets the complex needs of donor and member management teams, combined with a simple, intuitive interface for the remainder of the organisation.
“Fundraising and membership organisations have complex requirements from technology. However, this doesn’t mean that systems need to be complex in turn. For example, it is not uncommon for charities and membership organisations to have more than one CRM system but it is less common that these systems are fully integrated with a single interface. We know that key issues for NFP organisations include a single view of customer data, personalised campaigning, maximising income and reducing administration costs. We believe our solution meets all of these requirements and more,” commented Simon Fowler, Managing Director of Advanced Business Solutions.
Fowler continues, “Our NFP team has in depth sector knowledge of both our own specialist solutions but also Microsoft Dynamics, through our in-house Microsoft Dynamics practice. We can advise customers how to overcome the specific technology challenges they are facing whilst balancing timescales, budget and overall goals.”
Advanced NFP’s best-of-breed CRM solution has been designed specifically for the needs of fundraising and membership organisations and offers the ability to integrate and manage core elements of their activities from its central CRM data repository. This includes membership and fundraising programmes, marketing and communications, events, grants and CPD processes including accreditation and qualifications, as well as e-commerce operations, including ticket sales.
One size doesn’t always fit all. Advanced has the expertise and ability to offer an integrated solution that really fits the organisation’s needs, and which supports them in maximising fundraising and membership incomes.
Fowler concludes, “We want to open the debate further amongst fundraising and membership organisations to discuss this hybrid approach to CRM. We encourage visitors to our seminar where we will be discussing the pros and cons of different technology approaches and how to ensure customers are getting the right solution to support their complex fundraising and membership needs.”
About Advanced NFP www.advancedcomputersoftware.com/nfp
Advanced NFP provides CRM, membership management, fundraising and donor management, and web integration solutions to more than 1,000 organisations within the UK not-for-profit sector, including charities, membership organisations, education, NGOs and sports governing bodies. Customers include WWF, Amnesty International, RSPB, Marie Curie, the Woodland Trust, Victim Support and Friends of the Earth.
Advanced NFP forms part of Advanced Business Solutions, a division of Advanced Computer Software Group.
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