Sight charity The Macular Society has appointed John Grain Associates (JGA) to help it develop its in memoriam fundraising activities.
For the past 25 years the charity has been supporting people with macular conditions, including age-related macular degeneration (AMD). As well as providing information and support they also fund research into a cure. Income is generated by membership and individuals’ donations.
Julie Edwards, The Macular Society’s Manager of Legacies and Giving In Memory, said, “…In-Memoriam fundraising… is a sensitive area that needs to be managed appropriately and thoughtfully to provide the best options for our supporters to pay tribute and remember loved ones that they have lost.”
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