Fundraising success stories in spotlight at NSPCC Brighton Business Board event
Howard Lake | 30 January 2014 | Newswire
As a founding member of the NSPCC Brighton Business Board, Brighton-based digital marketing agency SiteVisibility has helped celebrate the fundraising success stories of 10 Sussex-based businesses at the NSPCC’s annual “Business Spotlight” event which took place at Donatello’s, January 23rd. Throughout 2013/14, member companies have raised almost £20,000 for the NSPCC to help fund NSPCC child protection services in and around Brighton; for 2014/15, a revised donation target of £35,000 has been set.
The event at Donatello’s, compered by SiteVisibility CEO Jason Woodford, saw the NSPCC, ChildLine Schools Service and Child Protection outline to attendees how the funds raised can help protect children in Sussex through NSPCC helplines, online help and videos, the NSPCC Schools Service and training NSPCC volunteers.
Many of the funds raised have come from businesses who have signed up to the 1600 Club; a commitment to raise a minimum of £1,600 to help support vulnerable children and young people in Brighton and across the UK. £1,600 enables the NSPCC to train one new ChildLine volunteer, or to answer 400 calls to ChildLine.
As a member of the 1600 Club, SiteVisibility previously raised a total of £1,645.57 for the NSPCC via various forms of fundraising activities in 2012/13. This was recognised when the company was awarded a ‘Big Tick’ for its CSR activities by Business in the Community (BITC). As a Finalist in the Santander Responsible Small Business of the Year Award, the Brighton-based agency joined FTSE100 companies on the awards shortlist.
Jason Woodford, Chief Executive, SiteVisibility, comments:
“At SiteVisibility we have deep links within the local community and an interest in helping local people develop a rewarding career in digital marketing. This is evident through our work with Brighton-based charity, Extratime. I hope we’re able to inspire other Brighton based businesses to join the NSPCC 1600 club and help us raise £35,000 to help local children.”
Some other examples of how the money was raised through 1600 Club members include Lookers Mercedes Benz of Brighton, who were one of the first to take up the 1600 Club challenge and host an annual golf day, Christmas party collections and have a skydiver and Great South Runner amongst their ranks; Southern Water, an Honorary member of the 1600 Club having promoted it since starting to support the NSPCC in 2007; and Plus+ Accounting who, via in-house cake sales, promotional initiatives linked to marketing, an auction and boot sale exceeded its £1,600 target.
SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets.
For more information visit www.sitevisibility.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.