VocaLink helps London’s Air Ambulance with donations technology
Howard Lake | 27 January 2014 | News
UK and international payments provider Vocalink has partnered with London’s Air Ambulance to provide pro bono financial and resource support to the charity over the next two years.
The partnership, part of VocaLink‘s Responsible Business Programme, is getting underway with an assessment of the charity’s donation systems and associated technologies. In addition the company will support the charity through staff fundraising activities.
Graham Hodgkin, CEO of London’s Air Ambulance said:
“It is ultimately the donations from people and businesses that enable us to save lives each day. Improving the donation experience and making the process easier for our supporters will enhance our fundraising effectiveness, allowing us to continue our life-saving work.”
Now in its 25th year, London’s Air Ambulance has treated over 30,000 critically injured patients in London. It is trying to raise sufficient funds for a second helicopter and to recruit additional pilots and fire crew to extend is daylight flying hours in the summer months.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.