Government to match fund Practical Action’s Safer Cities campaign
Howard Lake | 19 November 2013 | News
The UK government will match fund donations from the public to technology charity Practical Action’s ‘Safer Cities’ campaign, which is designed to improve the lives of slum communities in Nepal and Bangladesh.
The campaign aims to raise £200,000 by 31 December 2013.
International Development Secretary Justine Greening said: “By matching pound for pound all public donations to this appeal, we will help Practical Action provide safe drinking water and basic sanitation to over four thousand people living in slums in Bangladesh and Nepal.
“As well as day-to-day health benefits, this will reduce the spread of potentially deadly water-borne diseases that follow regular seasonal flooding. Better hygiene isn’t just vital to save lives; it means people can focus on earning money and taking care of their families.”
Practical Action is working in partnership with Premier Christian Radio which is promoting the Safer Cities campaign by broadcasting interviews with project works and beneficiaries of the projects.
The Safer Cities campaign is also being communicated via social media channels, street fundraising, banner advertising, PPC advertising, direct mail and email.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.