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Care2Save offers 100% charity donation from online shopping

Howard Lake

Howard Lake | 24 October 2013 | News

Online affiliate shopping site Care2Save is giving 100% of the commission that is usually received by online shopping sites to charity.
First announced earlier this year, the site enables individuals to raise funds for their favourite charity simply by shopping online. The affiliate fee generated, at no extra cost to the donor, is then passed to the charity.
In Care2Save’s case, it will pass all of this commission to two charities – 80% of it will go to the registered charity of the shopper’s choice, and 20% to the Care2Save Charitable Trust, which will distribute all profits to hospices and palliative care projects in the UK and around the world.

Over 50 retailers are participating in the site including Debenhams, Boots, House of Fraser, WH Smith, Laura Ashley, O2, Monarch and BT.
Care2Save was set up by Andrea Fragata Ladeira. She said: “There is a hidden pool of money online to which we have all, as consumers, added by clicking on a link or buying a product and as a result unknowingly created a sales commission for companies.

“By taking on the entire UK marketplace, offering a one-stop-shop for all goods and services and allowing the consumer to simply nominate any UK charity of their choice, we believe we can fundamentally change the way the UK gives.”

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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