Help the Heroes creates mobile Hero Bears game
Howard Lake | 14 October 2013 | News
Help for Heroes has created a mobile game that will raise funds for the forces charity.
Players of Hero Bears have to carry an animated a bear on a stretcher and collect as many coins as possible to gain the highest score. During the game they will hear feedback, both positive and negative, from celebrities including Jeremy Clarkson and Lorraine Kelly.
The game, available for Android, iOS, and Kindle Fire devices, is explicitly a fundraising tool. It costs £1.99, and £1 from the sale price of each download will be contributed to Help for Heroes Trading Limited which Gift Aids all its taxable profits to Help for Heroes.
The app was created for free for the charity by Supersonic Software and AppyNation.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.