Twitter spoof spawns webuyanytoycar.com fundraising campaign
Howard Lake | 2 October 2013 | Blogs
A Twitter spoof about Webuyanycar.com and their ‘refusal’ to buy a child’s toy car has met with a positive and creative approach from the online car sales company.
They have turned @jamieDMJ’s spoof into a fundraising campaign that will benefit road safety charity Brake.
Focusing on children’s toy car brand ‘Tike’, the company created a campaign site – webuyanytoycar.com – and said: “We can’t stand the idea of unloved Tikes covered in cobwebs in garages across the UK.
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“So we’re staging a Tike amnesty, offering to buy the first 100 Tikes in good working order (must have two doors, a roof, pedals and no floor) that are presented to our branches in Glasgow South, Manchester (Trafford Branch), Leeds Central, Birmingham North and London (Wimbledon).”
It is a fine example of a company reacting quickly to a digital opportunity, and doing so with humour, and even a willingness to play around with their brand and logo.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.