Twitter spoof spawns webuyanytoycar.com fundraising campaign
Howard Lake | 2 October 2013 | Blogs
A Twitter spoof about Webuyanycar.com and their ‘refusal’ to buy a child’s toy car has met with a positive and creative approach from the online car sales company.
They have turned @jamieDMJ’s spoof into a fundraising campaign that will benefit road safety charity Brake.
Focusing on children’s toy car brand ‘Tike’, the company created a campaign site – webuyanytoycar.com – and said: “We can’t stand the idea of unloved Tikes covered in cobwebs in garages across the UK.
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“So we’re staging a Tike amnesty, offering to buy the first 100 Tikes in good working order (must have two doors, a roof, pedals and no floor) that are presented to our branches in Glasgow South, Manchester (Trafford Branch), Leeds Central, Birmingham North and London (Wimbledon).”
It is a fine example of a company reacting quickly to a digital opportunity, and doing so with humour, and even a willingness to play around with their brand and logo.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.