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Sunderland AFC’s charity to benefit from Manchester United match

Sunderland AFC’s charity to benefit from Manchester United match

This weekend’s Premier League match between Sunderland AFC (SAFC) and League champions Manchester United will benefit SAFC’s official charity, Foundation of Light.

The game, which takes place at the Stadium of Light on Saturday 5 October, has been designated Foundation Day to celebrate the work of the charity, based in the North East. The match is expected to attract a worldwide audience.

How the charity will benefit

The charity will benefit from the match in a number of ways:

  • During the game Sunderland’s players will wear shirts bearing the Foundation’s logo. These will then be signed and auctioned via Ebay.
  • Some of the Foundation’s beneficiaries will take part in a special parade around the Stadium of Light pitch before the game gets underway.
  • At half time activities on the pitch will showcase the charity’s work.
  • At the match the charity will launch its new Friends of the Foundation scheme. This costs £10 to join and offers supporters automatic entry into regular prize draws to win signed SAFC items and match tickets, as well as discounts to selected Foundation of Light events and sports coaching courses.

Margaret Byrne, Sunderland AFC CEO, said: “Everyone at the football club is extremely proud of the work undertaken by the Foundation of Light and we are delighted to be able to give them the opportunity to showcase this valuable work to a worldwide audience at Saturday’s game.”

The Foundation of Light, which launched in 2001, is financially independent of the football club.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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