Independent foreign exchange company Rational FX are to donate the match sponsorship for the Birmingham City v West Ham game on Boxing Day to a local charity. The match will be televised live on Sky Sports and is expected to generate national and international awareness for the chosen charity.
The company has already asked Birmingham City supporters and other interested parties to nominate charities and now they and the public can vote on the shortlist of eight charities.
Rational FX has also committed to work with the chosen charity to maximise the fundraising and awareness-raising benefits of the match such as by donating pitch-side advertising time, leafleting, and cash collections before the game.
Rajesh Agrawal, Chairman and CEO of Rational FX, said: “Rational FX has made a great connection with Birmingham and football fans in general via our sponsorship of Birmingham City, and we want to take that spirit into the festive season with a unique and highly visible donation of time, effort and goodwill to a local charity, chosen with the help of the Blues fans.”
The eight charities were nominated by Birmingham City fans following a letter published in the match day programme. Every charity nominated will also benefit as they will each receive a signed home shirt or match ball.
Ian Dutton, Birmingham City’s Commercial Manager, commented: “This is part of what we have always seen as a huge commitment to support as many charities in the Birmingham area as possible. This is a wonderful add-on to the hugely positive charity work we do throughout the city in the form of the club’s Our City, Our Vision project. We fully support this generous Rational FX initiative and will willingly help the selected charity to raise funds for their good cause.”
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