It’s a bag, it’s a flag, it’s a BagFlag
Howard Lake | 17 September 2013 | Blogs
I've been handed far too many charity conference and fundraising events bags over the years, most of which don't get re-used. So I was pleased to see an attempt to make the promotional bag 'work harder'.
BagFlag has been created by Phil Brunger. He came up with idea after visiting a car museum, which he left with a branded flag placed in a plain white non-branded bag.
“I saw a unique opportunity to combine these two very effective promotional devices into one simple, easy to use product,” he says.
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A BagFlag features a simple flagstaff that slides in and out of the bag stem. One moment it is a flag to wave at a sporting or charity event, the next it is a branded bag to take away with you after the event.
Brunger explains: "It can be deployed at exhibitions or product launches, shown as a flag to draw in the crowd and then given away as bag. Flip that around and events can hand out BagFlag with products inside the bag, with secondary use as a flag at an event later on. This would work fantastically well at sporting events, charity events and exhibitions.”
It comes in two sizes and is "100% recyclable" according to Brunger. It is weatherproof and designed, manufactured and printed in the UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.