Not about prospect research, but I found this story very interesting.
The Chronicle of Philanthropy reports that Thompson Child & Family Focus (a charity providing educational services and care to families in the USA) raised more than $4,000 at its annual dinner by setting up a table for people who use Twitter. People at the Twitter table were provided with laptops to send out fund-raising tweets (Tweet a 20), to drive traffic to a fundraising page on the charity’s website. Thompson could thereby reach thousands of potential donors beyond the hotel ballroom where the luncheon was held
Subscribers to The Chronicle of Philanthropy can read the full report to learn more about the campaign and how it worked, and you can access a report via the charity website.
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