Fundraising with Twitter
Finbar Cullen | 16 June 2010 | Blogs
Not about prospect research, but I found this story very interesting.
The Chronicle of Philanthropy reports that Thompson Child & Family Focus (a charity providing educational services and care to families in the USA) raised more than $4,000 at its annual dinner by setting up a table for people who use Twitter. People at the Twitter table were provided with laptops to send out fund-raising tweets (Tweet a 20), to drive traffic to a fundraising page on the charity’s website. Thompson could thereby reach thousands of potential donors beyond the hotel ballroom where the luncheon was held
Subscribers to The Chronicle of Philanthropy can read the full report to learn more about the campaign and how it worked, and you can access a report via the charity website.
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Finbar Cullen
ResearchPlus
http://philanthropy.com
www.thompsoncff.org
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About Finbar Cullen
Finbar Cullen established ResearchPlus in 2005 to provide fundraising research services for the not-for-profit sector. He researches people, companies and grant-making trusts and foundations, mostly in the UK, but also other parts of the world. Finbar has published directories of “unpublished” grant-making trusts (registered with the Charity Commission and with the Office of the Scottish Charity Regulator), and each month he contributes to The Trust List, highlighting newly registered grant-making trusts worthy of particularly close attention.