Bacs’ Big Break campaign raises £150k for 120 charities
Howard Lake | 16 September 2013 | News
The Big Break campaign which promotes paying by Direct Debit has raised £150,000 for 120 charities between February and June 2013.
The campaign is run by Bacs Payment Schemes Limited (Bacs), the company behind Direct Debit. Charities benefiting include Shelter, Marie Curie Cancer Care, Freegle, Age UK and Be Child Cancer Aware.
The campaign linked generating more people paying by Direct Debit to donations to charity. Organisations in a number of sectors were encouraged to promote payment by Direct Debit, and for each one set up they would make a donation to a nominated charity.
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Charities were selected by a monthly online vote. Members of the public could propose a charity for the share of a £5,000 donation. During the five month campaign over 120,000 votes were cast. Each month, one charity won £2,000, the runner-up £1,000, and the remaining money was shared by the other nominated charities.
Mike Hutchinson of Bacs said that this year's campaign had been the most successful so far.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.