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Cabinet Office supports Remember a Charity Week 2013

Cabinet Office supports Remember a Charity Week 2013

Nick Hurd, Minister for Civil Society, will show his support for Week this week by writing a letter to all UK solicitors urging them to talk to their clients about charitable giving.

Remember A Charity week runs from 9 to 15 September and aims to highlight the importance of gifts left to charity in Wills. With its 140 member charities, the coalition mounts one of the biggest national cross-charity campaigns of the year.

At the root of the campaign is the challenge to increase the number of charitable Wills: although 74% of people regularly support a charity in their lifetime, only 6% of the UK’s population have left a gift to charity in their Will.

In the joint letter from the Campaign and the Minister, Hurd will invite the legal profession “to help increase the likelihood of a gift being left by simply asking the question” about leaving a legacy.

The letter follows research by the Cabinet Office’s Behavioural Insights Team earlier this year that suggested that three times as many Britons would leave a gift to charities in their Will if their solicitor reminded them to think about the opportunity.

Promotional activities

Remember A Charity Week is also being promoted by a new film which will be shown in cinemas and online:

 

 

Clear Channel’s support of Remember A Charity means that the Week’s poster campaign, designed by Shout, will appear at thousands of bus stops.

The Co-operative Legal Services will also promote the week to all customers who are in the process of writing their Will.

Hundreds of charity shops will promote the campaign through their window displays, and by giving away branded ‘take a moment’ chocolates.

Rob Cope, director of Remember A Charity, said:

“Many people in the UK don’t realise that they can give money to charities in this way. But the truth is, after looking after family and friends, a small share of whatever is left can make a real difference to charities and the invaluable work they do. This week creates a perfect moment to remind people about how we can help our favourite causes work to live on.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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