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Choose the right moment, says Remember a Charity Week video
Howard Lake | 3 September 2013 | News
Remember a Charity, the charity coalition that promotes leaving a charitable legacy in your will, has unveiled its campaign video for this year's Remember a Charity Week, which runs from 9-15 September.
As usual, it adopts a humorous tone to get its message across. The advert, shot by Cannes Award winning film director Ben Liam Jones, shows a man who takes a moment to think about leaving a gift to charity, only for his girlfriend to misread the situation as a wedding proposal, to the shock of the man.
The film is available online and will appear in cinemas.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.