The Good Agency to help NSPCC improve their welcome and loyalty programme
Howard Lake | 30 July 2013 | News
Children's charity NSPCC has appointed fundraising communications specialists The Good Agency to improve and reinvigorate their donor engagement and loyalty activity.
The agency will develop a new welcome and loyalty programme, together with content and materials, for rolling out across all the charity's recruitment channels, with the aim of reducing attrition and increasing loyalty.
Amanda Mitchell-Francombe, Head of Individual Giving at the NSPCC described the appointment as "one of many new initiatives to strengthen our regular giving programme and better engage our supporters in ending cruelty to children."
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Nicola Lapsley, Group Account Director at The Good Agency added: "In a media landscape that’s smaller, busier and less stable than ever it’s crucial that we get retention right, demolish attrition and make acquisition significantly more profitable."
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.