Irish Cancer’s fundraising campaigns show big growth
Howard Lake | 30 July 2013 | News
The Irish Cancer Society has reported a like for like increase in fundraising activity of 11% between 2011 and 2012, according to the society’s latest annual accounts.
Overall income for the organisation declined by 2%, from €21.3 million to €20.8 million in 2012, but this was accounted for by an exceptionally large legacy in 2011.
During 2012 the Irish Cancer Society achieved growth in some key campaigns including Shave or Dye (supported by Today FM) which generated €2.5m (96% increase); Relay For Life €779k (114%); Direct Marketing €1.1m (67%); Community Challenge Events €1m (21%); Community Functions €830k (25%) and net Daffodil Day €2.5m (2%).
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Other income sources returned modest growth and some declined due to the "ongoing challenging fundraising environment". The society secures approximately 94% of its income through fundraising.
Fundraising costs for 2012 declined from €4 million to €3.7 million. The society says the reductions were achieved through cost savings and changes to some campaigns.
The society posted a surplus of €1.5 million in 2012 but net assets declined due to a large payment for the society pension liability.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.