YouTube Nonprofits – new useful tools overview
Howard Lake | 10 June 2013 | News
Now that you have signed up for free to YouTube’s Nonprofit programme, what can you do?
Here are some suggestions of how to use the free tools:
- Call-to-action overlays: video overlays that can be used to raise donations, enlist volunteers, drive viewers to a petition or promote a fundraising event and more.
- Annotations: allow you to layer text in a hotspot on your video, offering further information. They can link to other YouTube videos, YouTube channels or other websites, and can be used to link to your social media presences, drive subscriptions or promote other fundraising activities.
- Google Wallet Donate Button: you can ask for donations right from your YouTube videos
[Video at https://www.youtube.com/watch?v=2FhVO3WdNMM no longer available]
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More YouTube fundraising news
- YouTube adds campaign and thermometer function for nonprofits’ videos (22 October 2012)
- Sesame Street is first nonprofit to reach one billion views on YouTube (7 March 2013)
- 10 charities using Youtube intro videos on their channel (29 April 2015)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.