Charities to fundraise from M.A.D.’s online jewellery store
Howard Lake | 9 May 2013 | News
Charities are being offered the chance to raise funds through an online jewellery shop. M.A.D. (Make a Difference) was launched this week by fundraising and marketing specialists Sellcomms for Charities.
When customers buy jewellery from the M.A.D. online shop, their nominated charity will receive 100% of the net profit on the sale.
Charities can register for a store at no charge, and will receive a unique URL that they can then promote to their supporters and the public. Every shopper on the site is invited to choose a charity to support.
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M.A.D. handles the entire transaction with the shopper from purchase through to delivery and fulfilment, “eliminating any financial risk or extra workload for charities”. The charity of course will need to publicise the service to their supporters.
Sellcomms for Charities say that M.A.D. “sells a wide variety of fashionable, affordable jewellery for all ages, tastes and budgets”, for both men and women. It also sells some products only available through M.A.D, including ULinx, a new trend in magnetic modular jewellery, as well as contemporary luxury jewellery from the J-Jaz.
Spencer Cohen, Director of M.A.D., said: “The difference between M.A.D. and other traditional merchandising is the quality of our fashion products, the fact that 100% of the profit goes to the charity, and the fact that there’s no financial risk for the charity.”
Before launch, M.A.D. had already secured over 5,500 Facebook followers.
M.A.D. is registered with the British Jeweller’s Association and the Responsible Jewellery Council.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.