Oxfam Ireland chooses m-hance to improve fundraising and Gift Aid
Howard Lake | 8 May 2013 | News
Oxfam Ireland has chosen business software solutions company m-hance to help optimise its fundraising operations and boost Gift Aid income. The new customised CRM system will be integrated into the charity's financial management, retail and electronic point of sale (EPOS) software, and is due to go live in October 2013.
The customised Microsoft Dynamics system will help Oxfam Ireland, which has offices in Belfast and Dublin, more effectively to manage its donations, marketing activities and Gift Aid reporting requirements.
The m-hance CRM system will automate a range of processes that are currently manual, which will help the charity capure and report on infomration to help plan and measure fundraising and marketing campaigns.
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Gift Aid and shops
The system will also help Oxfam Ireland process Gift Aid claims in Northern Ireland more efficiently. It should also help monitor the performance of each of its 51 charity shops more accurately.
Hugh Walker, Finance and Corporate Services Director at Oxfam Ireland, explained: "m-hance’s system will provide a comprehensive view of our organisation and donors by accurately capturing detailed information from multiple sources… By automating communication about the positive difference their donations are making the system will help us to enhance supporter engagement and increase our fundraising capabilities."
M-hance's other charity clients include Amnesty International UK, Plan UK, and The Society of St Vincent de Paul.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.