Research on wealthy donors in Northern Ireland revealed
Howard Lake | 16 April 2013 | News
Some new research on giving by high net worth individuals in Northern Ireland has found that the most frequently reported value of donations is in the range of £10,000 to £20,000.
The research was released at the launch of Giving Northern Ireland which has been established to promote philanthropy. The organisation also launched its new website at the event in Parliament Buildings in Stormont.
Two thirds of those making cash donations to the charities also gave their time and other commitment while local causes were the most popular, the research found. Causes associated with children and young people, followed by education were the most popular.
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Most major donors were classed as ‘structured/planned’ givers, particularly those who gave over £50,000 in the last year. Lower level donors were equally divided between reactive and more planned givers.
The research also showed that Gift Aid cheques were often used by donors, with one in three donations made through family or charitable trusts. One in five high net worth individuals reported that they had made provision for charities in their wills.
The impact of the recession was reported as influencing giving and the uncertainty of any economic recovery was a concern for future giving.
Other findings
The research, which involved interviewing 22 major donors, also found that:
- the lack of a culture of giving was seen as a barrier to greater philanthropy
- the low number of wealthy people engaged in giving was also a barrier to greater giving
- a sense of responsibility and moral duty were common triggers for giving
- personal fulfilment was found to be a key learning point for donors
Giving Northern Ireland has established an office in Belfast and Sandara Kelso-Robb has been appointed as Strategic Advisor to the organisation.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.