Fundraising news, ideas and inspiration for professional charity fundraisers

Medivet clients give 1m donations to rhino campaign

Medivet clients give 1m donations to rhino campaign

Medivet clients have now given one million donations, raising £500,000 for the Medivet Saving The Rhino campaign with Wilderness Foundation Africa.

The contributions were made over the past four years using Pennies and hit £500,000 this week. The millionth donation was made at Medivet 24 Hour ShrewsburyMedivet clients are offered the opportunity to add 50 pence to their veterinary bill to support the campaign.

The funds raised have played a crucial role in helping to protect the rhino – enabling Wilderness Foundation Africa’s Forever Wild Rhino Protection Initiative to support the endangered animals through a range of activities. This includes the treatment of poaching attack survivors plus the care and rehabilitation of orphaned baby rhinos.

Medivet client donations have also enabled two cold scent tracker dogs to be deployed with anti-poaching units, and support to be provided for intelligence-sharing amongst local law-enforcement agencies. Funds have additionally been deployed to help drive global awareness, and provide community services as well as field-based veterinary equipment.


Medivet Shrewsbury 500k celebration

Becky Lloyd, Joanna Feetch, and Fiona Platt at Medivet Shrewsbury 24 hour practice, celebrating the achievement. Picture by Andrew Higgins/Thousand Word Media


Medivet launched its Saving the Rhino campaign in 2015 in partnership with Wilderness Foundation Africa, which is part of a global alliance of charities that aims to protect and connect wilderness, wildlife and people.

Dr John Smithers, Senior Partner and Project Co-ordinator for Medivet Saving the Rhino, said:

“We could not be more grateful to our clients for all they have done to help the survival of this iconic species. Their incredible generosity – combined with the support of our colleagues and partners – has made a real difference in the fight against poaching and we want to thank our clients for every donation made.”

Alison Hutchinson, CBE, CEO of Pennies said:

“Pennies is proud to support Medivet’s Saving the Rhino campaign, and it’s been so inspiring to see one million individual micro-donations made through the digital charity box over the past four years.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />