We First: How Brands and Consumers Use Social Media to Build a Better World
Howard Lake | 7 April 2013 | News
A social media expert with global experience with many of the world’s biggest brands – including Nike, Toyota and Motorola – Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
- Income to Impact: Financial Stewardship of Public Sector and Not-for-profit Organisations (7 April 2013)
- Twitter for Good: Change the World One Tweet at a Time (7 April 2013)
- The Third Screen: Marketing to Your Customers in a World Gone Mobile: How to Keep Up – and Soar Ahead – in the World of M-Commerce (7 April 2013)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.