Fundraising in Context
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The theme of this book is to set the work involved in fundraising and campaigning in context and aims to do this on a personal, organisational and ethical level, allowing you to start by diagnosing your own strengths and weaknesses in relation to your fundraising role. It also sets the scene for the rest of the texts by introducing the vital skill of planning in a highly practical way with a discussion of the ethical and cultural issues presented by fundraising and campaigning.
