The Mary Rose Trust is enhancing its fundraising capabilities with the launch of a new website that encourages people to support the conservation of Henry VIII’s flagship the Mary Rose.
The charity, which protects and displays the warship, briefed direct marketing agency TDA to build a website that shares the ship’s history whilst delivering to fundraising goals.
A new, purpose-built museum for the Mary Rose is opening in Portsmouth Historic Dockyard this spring, and the website needs to act as a showcase for people planning a visit. Renewed public interest in the historic warship also presents an opportunity for the charity to develop its online fundraising activity. The website outlines various ways to support the charity from making a one-off donation to becoming a Friend or Patron of the Mary Rose. There is also an online shop and information about venue hire.
Paul Griffiths, Head of Operations at the Mary Rose Trust, says: “Many people considering a trip to the museum will look at the website first. We want to capture their imagination, and show that it is an exciting, family-friendly destination. It is also important for us to share information about the ship’s history, our archaeology and our world class conservation work. We need to continue generating revenue if we are to protect this national treasure for future generations to enjoy and learn from.”
Andrea Lee, Account Director at TDA, adds: “The website provides an engaging framework, encouraging people to interact with the content, share the story of the Mary Rose and support the Trust’s work.”
The new Mary Rose website is available at: http://www.maryrose.org/
More information on TDA is available at: www.thisistda.com/
Ends 21 March, 2013
Media contact: Mary Hamblyn at Beyond Public Relations, 07748 848 768, firstname.lastname@example.org
TDA is an engagement marketing agency. Charity clients include: Mary Rose Trust, RNLI, Blind Veterans UK, National Trust, Age UK, Alzheimer’s Research UK, Children’s Society, PDSA, Send a Cow, The Woodland Trust, Practical Action, Cancer Research UK and Livability. Corporate clients include: Cineworld, Olives Et AL, Lloydspharmacy, RIAS, Zurich, Meteor and Liverpool Football Club.
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