Fundraising news, ideas and inspiration for professional charity fundraisers

OneCentCall – raising funds with every text or call made

OneCentCall – raising funds with every text or call made

One Cent Call is a microdonations service that lets mobile users donate a small amount every time they make a call or send a text. They get to choose which charity or charities benefits. It could be a penny per text or call, or it could be a set amount like £5 each month.

In the UK One Cent Call is available on Three, Virgin Mobile, O2 and Vodafone.

The donation appears on the user’s mobile phone bill at the end of each month.



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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