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ASDA’s Ticked Pink campaign has now raised £30m for breast cancer charities

Howard Lake | 19 March 2013 | News

Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and money for the treatment of breast cancer in the UK.After 16 years of fundraising Supermarket Asda has raised over £30 million through its Tickled Pink campaign for Breast Cancer Care and Breast Cancer Campaign.

Asda currently has 564 stores and 150,000 employees.

What the money has funded

The funds raised by Tickled Pink have have a significant impact on both charities. The money has helped fund:

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Al Qadhi and Baroness Delyth Morgan, Chief Executive at Breast Cancer Campaign, both commented: “We’re so proud of everything the Tickled Pink collaboration has achieved and so humbled by the support and dedication of Asda’s customers, suppliers and colleagues– without them we wouldn’t be able to be here as a lifeline for anyone affected by breast cancer”.

Tickled Pink in 2013

This year Asda has already raised over £3,442,000. Tickled Pink products will be available in Asda stores in Sepember 2013.
http://charities.asda.com/tickled-pink/

 

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