Tesco Distribution's Got Talent uses instaGiv's mobile voting platform
Howard Lake | 28 February 2013 | News
Mobile fundraising service instaGiv have once again provided the mobile voting and giving platform for Tesco Distribution's Got Talent, enabling people to vote for their favourite act and raise funds for Cancer Research UK.
The competition, now in its second year, took place on last month and was open to Tesco Distribution staff and their family and friends. The event aimed to raise £60,000 for the Tesco Charity of the Year.
Using instaGiv's system, contestants could register online, link their own YouTube video and images to a gallery and write about themselves. They even got to choose their own donation sub-keyword. This was then published into their own unique landing page for them to share on Facebook, Twitter and email to their friends.
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They could also print off posters and business cards from their campaign page to help promote the campaign. These included compliance text, so that those voting knew exactly how much they were donating and the charges involved.
Tesco Training Manager Jessica Churchill said: "Distribution's Got Talent has been a great opportunity for colleagues at Tesco, their friends and family to showcase their amazing talents while raising funds for Cancer Research UK. We did not think we would find the gems that we have hiding among the shelves from comedians to opera singers to performing dogs…
"The text vote system has been a great way for acts to publicise their performance and raise funds for Cancer Research UK".
InstaGiv have provided their voting donation challenge service to other charities, including Scottish children's charity Aberlour (which ran a Strictly Come Prancing competition), and Yorkshill's name a bear vote-meter.
www.instagiv.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.