FirstGroup to donate £225k in advertising space to Macmillan
Howard Lake | 25 February 2013 | News
Public transport operator FirstGroup is donating more than £225,000 worth of advertising space on up to 7,500 buses throughout the UK to Macmillan Cancer Support for the charity's new 'Not Alone' campaign.
Based in Aberdeen, FirstGroup chose Macmillan as its national charity partner in July 2012 following a staff vote.
Katie Smart, CSR and Community Manager at FirstGroup, said: "We hope our partnership with Macmillan and especially the advertising on our buses will mean that more people can be signposted to its fantastic services and will not face cancer alone.”
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The donation in advertising brings the total in cash and kind raised for Macmillan as part of the partnership to £350,000.
FirstGroup plc operates in the UK and North America with revenues of over £6.4 billion a year, employing approximately 124,000 staff.
www.macmillan.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.