Homeless people present the weather forecast on TV
Howard Lake | 4 February 2013 | News
A Romanian weather forecast is presented by a homeless man. The weather is explained from his perspective and that of other people sleeping rough.
The idea, featured on Osocio, originated with Saatchi & Saatchi Berlin but has spread to various countries including Romania, Germany, Russia and soon Switzerland. In each country a homelessness charity is involved in the campaign.
At the end of the forecast the presenter asks viewers to donate to the charity.
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It’s a striking idea that brings an issue home to viewers in a novel way. How do you communicate the reality of life on the streets? Let one person explain it in a very powerful way into thousands of warm homes, where people will notice the change to the otherwise similar daily weather forecast.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.