WWF launches mobile network to raise funds for conservation
Howard Lake | 31 January 2013 | News
Conservation charity WWF has launched WWF Wildlife Mobile, a mobile network designed to generate funds for its every time its users make calls, send texts or access data.
Working with UK mobile virtual network operator Digital Spring Mobile the service is, according to the charity, “the first ever UK mobile network designed to generate funds to protect wildlife and the environment”.
Every conversation helps conservation
The charity will receive 10% of the net revenue from all call, text and data usage. This 10% comes from Digital Spring Mobile.
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It is a SIM only mobile network service that will offer customers Pay As You Go and Pay Monthly price plans. The company claims that “Wildlife Mobile offers lower standard rates than other Major Network Operators and with no hidden costs or catches”.
Standard rates for Wildlife Mobile are 5p per minute to other Wildlife Mobiles, 18p per minute for UK Landlines and Mobile Networks, 5p per text to Wildlife Mobiles and 7p per text to other networks. Wildlife Mobile will also double customer’s call credit with every Top Up. Customers can keep their phone number and transfer their contacts when they switch.
Targeting environmentally aware consumers, the new service promises “every conversation helps conservation”.
WWF WILDLIFE MOBILE from Digital Spring on Vimeo.
WWF’s Communications and Fundraising Director, Tobin Aldrich said: “Most people use a mobile phone; by using WWF Wildlife Mobile customers can save money on their mobile bill whilst generating funds for WWF to help safeguard the natural world – it’s a perfect win-win.”
He added: “Not only does WWF Wildlife Mobile give us an unrestricted revenue stream, it also provides us with a compelling new channel through which to communicate with both existing and potentially new supporters.”
Digital Spring Mobile says that it delivers 99.7% UK wide coverage on the Vodafone Network. The company works with charities to create and operate fully branded mobile services for new and existing supporters, generating an on-going, unrestricted revenue stream.
www.wwf.org.uk/wildlifemobile
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.