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Toy advert to raise funds for Great Ormond Street Hospital

Toy advert to raise funds for Great Ormond Street Hospital

A campaign by Barclaycard and mobile music app Shazam will raise funds for Great Ormond Street Hospital. The campaign is set in a toy shop and promotes the ease of payment of Barclaycard's mobile and contactless payment system.

In the advert toy monkey 'Mr B' helps advise a father who is overwhelmed by the process of buying Christmas presents. Comic actor James Corden providers the voice for the monkey.

Viewers are encouraged to interact with the advert by using the music recognition app Shazam to 'tag' the ad as it is broadcast in order to try to win prizes. Barclaycard will donate £5 to Great Ormond Street Hospital for each prize won.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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