Tesco funding helps National Dementia Helpline extend to weekends
Howard Lake | 11 October 2012 | News
Alzheimer’s Society’s National Dementia Helpline is about to extend its operating hours to weekends for the first time thanks to two grants.
Tesco has given the charity £500,000 and the February Foundation has given its maximum £175,000 matched funding grant over five years. The charity has recruited three new dementia advisers to ensure that no call goes unanswered.
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In 2011, the National Dementia Helpline handled more than 21,600 enquiries, but was struggling to keep up with growing demand. The number of calls received has risen by 19% since 2010. The new funding should help the charity handle another 50,000 calls over the next five years.
Alzheimer’s Society and Alzheimer Scotland were Tesco’s charity of the year in 2011.
Josh Hardie, Head of Corporate Responsibility at Tesco said: “It’s thanks to our passionate staff and customers, who raised funds when Alzheimer’s Society was our charity of the year, that we are able to donate this money and help many more people affected by dementia.”
www.alzheimers.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.