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Livia Firth becomes Oxfam Global Ambassador

Livia Firth becomes Oxfam Global Ambassador
Scarlett Johansson

Film producer and environmental activist Olivia Firth is Oxfam’s latest Global Ambassador. She joins other high-profile people including Archbishop Desmond Tutu, Scarlett Johansson, Coldplay’s Chris Martin, and her husband actor Colin Firth who publicly support the charity in its campaigning and fundraising work.

She has supported Oxfam for many years, helping it to raise funds in the UK, America and in her native Italy. She has also encouraged other influential women to join her in supporting Oxfam’s work.

She often supports Oxfam’s fundraising auctions. Previous donations cinldue the jewelry she wore to the 2011 BAFTAs, and to the 2011 Oscar Ceremony, and four dresses by Armani, Valentino, Gucci and Prada which she had worn on the red carpet.

Firth said: “I’m also a big supporter of Oxfam’s shops – not just because I have many Oxfam purchases in my wardrobe but because Oxfam encourages reuse rather than throwaway fashion, helping others in the process. This seems to me to be the ideal way to shop.”

Claire Lewis, Oxfam Global Ambassador Programme Manager said: ‘Livia is a wonderful ambassador to welcome into the organization. She is always so generous with her time, her ideas and her amazing donations such as the wonderful Green Carpet Challenge dresses. She has a huge amount of energy and is passionate and committed in her support of Oxfam’s work.”


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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