Vodafone to match employees' £1m JustTextGiving target
Howard Lake | 16 July 2012 | News
Telecomms company Vodafone is urging its employees to raise £1 million for UK charities over the summer using JustTextGiving, the mobile giving service it has developed and funded in partnership with JustGiving.
It is asking each employee to raise £100. They can choose any charity they like. The company will then match the funds raised up to £1 million.
Employees choose a Vodafone Individual Code (VIC), and then persuade their friends, family and colleagues to use the code to text up to £10 to the good cause. Git Aid and a message can be added if their their phone is internet-enabled.
Since its launch just over a year ago JustTextGiving by Vodafone has signed up 15,000 charities and more than 30,000 individual fundraisers.
www.justgiving.com/justtextgiving/
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.