UK donor commitment study, August 2012
Howard Lake | 23 August 2012 | News
Washington DC-based DonorVoice's webinar presenting findings of its research in the first half of 2012 which looked at 1,200 recent and frequent charity donors' giving history to nine UK charities.
"Impacting how the donor feels/thinks about your organisation is THE key to retention" explains the company.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.