The story of Save the Children's No Child Born to Die campaign
Howard Lake | 5 July 2012 | News
Save the Children has grown its annual restricted capital appeal into a very successful integrated campaign – No Child Born to Die.
At the Institute of Fundraising’s National Convention in July 2012 the team behind this campaign shared how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.