Fundraising Everywhere - The Art of Fundraising

Making segmentation work

Howard Lake | 22 April 2012 | News

Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentation and how? This presentation from nfpSynergy explores how charities can make sure they extract every ounce of value from their investment in research and marketing.


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