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YouTube lets charities broadcast live

YouTube lets charities broadcast live

Membership of ’s nonprofit programme has become even more useful, now that all 16,000 members of the programme in the USA, UK, Australia and Canada have been given the facility to broadcast live from their channels on the video-sharing site.

The company announced the move on its blog yesterday (An update to the YouTube Nonprofit Program goes live), saying: “Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time”.

The live-streaming function is being given to nonprofits ahead of for-profit organisations.

To start using the service, members of YouTube’s nonprofit programme should select ‘settings’ from within their account, click on the ‘LiveStreaming’ option under ‘QuickLinks to Partner and Ad Programs’ in the overview tab, and accept the agreement. They will then be be prompted to create a live event.

Share your live events

If your organisation starts broadcasting live using this service do let us know by sharing a link to it in the comments below.

What kind of events or activities do you think you might start broadcasting live? Let us know.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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