Fundraising news, ideas and inspiration for professional charity fundraisers

Oxfam Shelflife

Oxfam Shelflife

Oxfam’s Shelflife app lets purchasers find out more about a product’s history. They can scan a QR code and find out more about previous owners or other information.

The app is being used in 10 of Oxfam’s shops in Manchesters, and follows a previous successful trial last year.

http://shelflife.oxfam.org.uk/how_it_works/

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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