What makes a successful BBC Radio 4 charity appeal
Howard Lake | 1 February 2012 | News
Sally Flatman, producer of the BBC Radio 4 charity appeal, spoke at a free event yesterday in London in which she shared advice on how to make the most out of the opportunity of the appeal. She discussed how the appeal was changing, and how charities were using social media to give it added impact.
The event was organised by Sounddelivery as part of its Soundtalks series.
Sounddelivery’s Jude Habib reports on the event, and includes an audio recording of it.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.