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Social game The Game to benefit charities

Social game The Game to benefit charities

The Game, a social game that combines online and offline activity, launches today and will benefit two good causes at a time. Players around the world compete to complete challenges and win a jackpot prize, and two charities will receive at least 27% of all players’ entry fees.

The first game of The Game starts on 1 February 2012, and the organisers are offering free places to the first 100 players to register. Players must be 18 or over.

Nic Fell, CEO of Ipswich-based, explained: “The Game combines technology and social media with a real-world element. We aim to provide better odds for players, generate bigger prize funds and give a greater percentage of profits to good causes when compared with other competitions.”

He added that the game is not a lottery as it depends on a degree of skill.

After players have signed up, a challenge is issued at a random time via the website, Facebook and Twitter. Players then complete the challenge and email in the required proof of completion. The first to do so is the winner.

Fell added that the beneficiary good causes are chosen by the community of players. Two causes are supported for six months, and then two more take their place for the next six months.

The prize fund and the amount available to support good causes depends on the number of players.

Fell added: “the Game enables Players to have some fun, support good causes and be in with a chance to win a cash prize – how many other games offer all that?”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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