Bing hands over front page to five small charities
Howard Lake | 23 January 2012 | News
Microsoft’s Bing search engine is donating its front page to five small UK charities throughout the week, enabling each cause to tell its own story to the site’s audience of 13 million users.
The ‘Help Your Britain’ campaign is inviting the British public to nominate the charities that they would like to see featured on the homepage on the final Friday of each month.
The first charity to benefit today is Magic Breakfast which delivers free, healthy breakfast foods to UK primary schools where more than 50% of pupils qualify for free school meals. The next charities will be Lifelites, All Dogs Matter, User Voice and Life Cycle UK.
Each beneficiary charity receive a main large image on the front page about their work (not its logo), plus several hot spot areas which link to related searches or information about the charity and the work it does.
www.bing.com/HelpYourBritain
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.