Mystery game and giving
Howard Lake | 13 January 2012 | Blogs
Aren’t we all intrigued by mysteries and the buzz created around something we don’t know? This is pretty much the idea behind Play the Game Now.
Once you open the TOP SECRET letter you get the following message:
“The Game is a new concept in social gaming where you compete with players across the world, completing challenges for a chance to win the jackpot prize.
“As well as having some fun and being in with a chance to win you will also be supporting good causes around the world. The good causes we support are decided by the player community.”
Currently, the only thing we know about the project is that someone based in Ipswich is pulling the strings. The official release date according to The Game is 1st February so we’ll have to wait for a couple of weeks to find out more.
It would be very interesting to know whether small charities would benefit by this or just the big names once again, and also the percentage of giving plus Gift Aid eligibility.
Excited? Follow @playmygamenow to find out more about it as the launch date comes closer.
Vasileios Kospanos is a B2B and social media marketing professional, who has been working with charities for the past five years from the Gestalt Centre in London, and recently with AdvantageNFP in Redbourn. You can find him on Twitter at @vasilakosp and @AdvantageNFP. Views here his own.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.