Irish charities report different fundraising results
Howard Lake | 10 January 2012 | News
Two leading Irish charities have reported contrasting fundraising fortunes in the last year. Development charity Bothar said that its income was down 8% up to mid-2010, the second full reporting year in a row that income has declined. Bothar took in €7.7 million, 90% of which comes from public donations.
Alison McNamara told the Irish Times that many people said that they would like to donate more but they don’t have the money. Bothar has responded to the fall in income by cutting costs, with the staff taking a 10 percent pay cut.
The charity conducts its appeals through direct mailing and emailing and radio ads and promotes awareness through its website and Facebook and Twitter platforms.
Meanwhile, John McCormack, chief executive of the Irish Cancer Society, said that their income had held up well in the last year with income largely the same as the previous year.
Mr McCormack said that individual fundraising events had fallen in number in recent years but this drop has been offset by fundraising campaigns such as the highly successful Movember campaign and the Shave or Dye annual fundraiser. He added that individual donations had either plateaued or fallen a little, but the fundraising campaigns had covered the gap in these areas.
The ICS’s main fundraising event, Daffodil Day, raised €3.4 million last year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.