Charities to benefit from Bacs' direct debit campaign
Howard Lake | 14 December 2011 | News
A campaign next year aimed at increasing the levels of Direct Debit payments to companies will result in a donation to charity for every consumer who signs up.
The Big Break is being run by Bacs, the organisation behind Direct Debit in the UK. Charities will benefit if they persuade their corporate supporters to take part. Those will do will commit to making a donation to charity for for each of its customers who sign up to Direct Debit.
Consumers themselves will have an incentive to do so: everyone who switches to Direct Debit during the campaign is entered into a prize draw to win £10,000 towards their bills.
The campaign will run for the first six months of 2012, and it will be supported by marketing materials and PR and social media support.
Bacs charities sector manager Dawneth Perry said: “Charities can approach their own corporate supporters with a ready-made, off-the-shelf campaign which has benefits for the company as well as the charity. And with £10 per annum on average saved by converting customers from cash and cheque payments to Direct Debit, the amount they donate to their chosen charity could be taken from within that saving.”
Further details from:
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.