ABF The Soldiers' Charity's first digital campaign says 'thank you'
Howard Lake | 5 December 2011 | News
ABF The Soldiers’ Charity this week begins its first digital campaign, inviting the British public to join its ‘Thanks, Soldier’ campaign. Throughout December the charity is encouraging people to add their photos to a huge digital Union flag which will be projected at the end of this year on an “an iconic British landmark”.
Working with digital engagement agency Nonsense, the charity is asking people to show their support by visiting its website and adding their Facebook profile image to the growing flag. As the flag grows, people can then search it for themselves and their friends.
Celebrities including Fern Britton, Joanna Lumley, Gary Lineker, Ben Sheppard and Kate Humble have already added their photos.
The Soldiers’ Charity has been the national charity of the British Army since 1944.
The Soldiers’ Charity Digital Communications Manager, Stephen Steele, said: “Our digital ‘Thanks Soldier’ campaign is new territory for the charity and shows how much the brand has grown. We hope we can increase awareness of the great work The Soldiers’ Charity does and at the same time show our appreciation to all service men and women, especially to those who are away from their families at this time of the year.”
www.soldierscharity.org.uk/thanks
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.