Dogs Trust creates greetings card shop on Facebook
Howard Lake | 17 November 2011 | News
Dogs Trust has created a greeting card shop as part of its page on Facebook, allowing users of the site to send greeting cards to friends and family and raise funds for the charity. The charity claims that this is the first greeting card shop to be launched on Facebook.
The card buying platform was developed by greeting card firm Charity Greetings, and it offers cards for a wide variety of occasions, including of course Christmas.
Founder of Charity Greetings, Craig Hartzel said: “There are 800 million Facebook users worldwide, and it’s estimated that 1 in 6 web pages looked at in the UK is a Facebook page. It seems only right to treat Facebook as if it is a separate Internet platform. For this reason it makes sense to integrate our charity card shop technology within Facebook’s pages to help charities.”
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Users of the shop are invited to send a donation to Dogs Trust at the same time as sending the card.
Dogs Trust greetings card shop on Facebook by www.charitygreetings.com
Jacqui O’Beirne, Digital Manager of Dogs Trust said: “We’re always looking at new ways to raise awareness of the charity and our current online card shop is consistently providing a new stream of revenue for us.
“Being the first charity to launch the Facebook card shop was an easy decision for us and we can’t wait for our 230,000 fans to start using the platform.”
www.facebook.com/DogsTrust
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.