RSPCA reviews its fundraising products with Moving Thinking
Howard Lake | 4 October 2011 | News
Animal welfare charity the RSPCA is reviewing its entire fundraising portfolio with the support of marketing consultancy Moving Thinking. The charity wants to make sure it has the right fundraising products to meet existing and new supporters’ expectations.
Moving Thinking will be analysing RSPCA‘s fundraising audiences, its existing and proposed offers, identifying gaps, and proposing new approaches across fundraising disciplines.
Mark Cook, founder and director of Moving Thinking said: “It’s really good to see the RSPCA looking to apply such rigour to answering their big strategic questions. And it’s great to be working with them again. The process we’re building is highly collaborative and flexible, so the RSPCA team will be have the tools to make informed decisions about their product portfolio for many years to come.”
Moving Thinking was set up earlier this year by Mark Cook, formally Planning Director at Whitewater.
www.movingthinking.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.