COIF Scottish Fundraising Conference 2026 - book now

QR code reveals history of Annie Lennox’s donated dress for Oxfam

Howard Lake | 1 September 2011 | News

As reported by Zachary Sniderman on Mashable at

http://mashable.com/2011/08/05/qr-code-oxfam-shop/

Oxfam has come up with another creative use of QR codes for some of its donated goods.

Advertisement

Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.

“Oxfam added a digital twist to one of its stores in London earlier this year — one to make high-end fashion stores envious. Take a smartphone picture of the QR codes attached to the tags on Oxfam’s items, and you’ll see videos of celebrities telling the stories behind their former pieces that were on sale”.

Loading

Mastodon